In 1960, Edmund Jerome McCarthy proposed the four Ps of the marketing mix in his book Basic Marketing: A Managerial Approach. His four Ps were price, promotion, product, and place. In 1980, Philip Kotler’s book, The Principles of Marketing expounded on McCarthy’s proposition.
[Read more…] about The 5 P’s of Marketing: What They Are and Why You Should CareGuest Post Outreach: Do You Really Need to Build Relationships With Editors Before Pitching Them?
Most guest post advice recommends building relationships with editors or bloggers (sometimes they’re the same person) before pitching them. No shortcuts.
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[Read more…] about Guest Post Outreach: Do You Really Need to Build Relationships With Editors Before Pitching Them?