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The 5 P’s of Marketing: What They Are and Why You Should Care

the 5 Ps of marketing

In 1960, Edmund Jerome McCarthy proposed the four Ps of the marketing mix in his book Basic Marketing: A Managerial Approach. His four Ps were price, promotion, product, and place. In 1980, Philip Kotler’s book, The Principles of Marketing expounded on McCarthy’s proposition.

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Guest Post Outreach: Do You Really Need to Build Relationships With Editors Before Pitching Them?

Guest blogging

Most guest post advice recommends building relationships with editors or bloggers (sometimes they’re the same person) before pitching them. No shortcuts.

Send lines like:

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