In 1960, Edmund Jerome McCarthy proposed the four Ps of the marketing mix in his book Basic Marketing: A Managerial Approach. His four Ps were price, promotion, product, and place. In 1980, Philip Kotler’s book, The Principles of Marketing expounded on McCarthy’s proposition.[Read more…] about The 5 P’s of Marketing: What They Are and Why You Should Care
Most guest post advice recommends building relationships with editors or bloggers (sometimes they’re the same person) before pitching them. No shortcuts.
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